Seems the competition around transport hailing companies in Uganda and Europe as a way of making urban travel easier, quicker and more reliable is getting so stiff.
The latest info coming from Estonia based ride hailing app indicates that Taxify has rebranded to Bolt just after one year of their introduction to the Ugandan transport industry.
Taxify, one of the most adorned European transport platforms has outgrown their name and rebranded to Bolt as a new brand name including logos and brand identity which fall in line with the company’s broader vision of transport that has expanded from ride-hailing including cars, motorbikes to scooter sharing.
Commenting on the new development, Markus Villig, CEO and co-founder, Bolt said; “Taxify launched five years ago with a mission to make urban transportation more convenient and affordable. Our first product was a taxi dispatch solution that gave the company its original name. While we’ve made progress on our mission, we’ve also started to outgrow parts of our brand, including the name. Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past.
He further reveals that their new name ‘’Bolt’’ stands for fast and effortless movement, exactly what the experience of getting around in a city should entirely be like, be it by scooter, car or public transport. He says, the innovation underscores their belief that the future of transport will be electric.
This Estonian ride hailing company currently serves twenty five million customers in more than thirty countries worldwide thereby becoming bigger both in Europe and Africa.
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