New leaders should start by defining what the slogan ‘’Pearl Of Africa’’ means. Building a strong Tourism Brand for the country is key. More opportunities untapped with marine tourism.
New Uganda Tourism Board leadership has been commended to invest in building a strong brand to market Uganda so as to harness the country’s tourism potential.
Speaking at a farewell party organized for Mr Stephen Asiimwe – former CEO for Uganda Tourism Board, deputy CEO for the board – John Ssempebwa, said branding is one of the incomplete tasks.
He suggested that the new executive should embark on branding principally by defining what the “Pearl of Africa” slogan means so as to market the country’s tourism.
‘If there is anything that the new management should do, it is building the brand for example what does Pearl of Africa mean?’ he asked.
According to Ssempebwa, who doubles as the president Swim Safe Uganda, said building a strong brand will enable the country increase on tourism numbers, later translating into higher revenue.
Investment in tourism facilities on islands is another area that has not yet been untapped according to Ssempebwa because most would-be investors have water phobia.
Uganda Tourism Board Chairperson Daudi Migereko said they are dedicated to increasing the tourism numbers, improving product offerings and promoting Uganda as a destination of choice for domestic and international markets.
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