Kampala, 11th April 2016: On the eve of the Kabaka’s 61st birthday celebration MultiChoice Africa, the continent’s leading video entertainment company and BBS Terefayina, the latest local television entrant in Uganda run by the Buganda kingdom,have signed an agreement that will see BBS Terefayinaa Buganda Kingdom Television being carried on DStv and GOtv platforms.
This exciting partnership will give Ugandan viewers from all over the country an opportunity to be exposed to the delightful culture of the Buganda, in addition to a fantastic line-up of quality local and international programming that includes news,current affairs, entertainment and sports in crystal clear digital quality.
Commenting on MultiChoice Africa’s latest addition on their platforms, the Chairman of MultiChoice Uganda, Mr Steven Musoke said: “Our commitment to our viewers is to ensure quality local programming that resonates with them is something we take very seriously. We understand that the viewing experience of our subscribers requires us to showcase and promote local talent and productions. The inclusion of BBS Terefayina on DStv and GOtv is a manifestation of our commitment towards this objective. We firmly believe that the future of digital television in Africa lies in the adoption of the latest technology and a company’s willingness to invest in showcasing programming that is increasingly resonates to the end consumer. BBS Terefayina is affiliated with this strategy which is the reason we have entered into this partnership with them today”.
Joseph Kigozi, Chief Executive Officer of BBS Terefayina stated, “This partnership is timely and historic for us as BBS Terefayina. We are officially launching in Uganda tomorrow, 12th April 2016 which will also mark Kabaka’s 61st birthday milestone. This is an early birthday gift not just for him but for Uganda in general. We are extremely excited about the possibilities this collaboration presents and are confident that our viewers will appreciate the value it will bring them in terms of countrywide reach and quality of signal”.
He continued: “BBS Terefayina is a Ugandan channel that will expose our nation to top notch programming, entertaining , sports and cultural with skilled journalists/ appealing presenters using start of the art Technology . We look forward to the markets response to our engaging programming that will change the face of television. We are proud that BBS is now on the leading digital platforms in Uganda.
In closing, Mr.Charles Hamya thanked BBS Terefayinafor committing itself to the partnership with MultiChoice which will bear fruit for the company and its viewers. He also encouraged Ugandan viewers to purchase DStv and GOtv sets to get access toBBS and other fantastic channels offered on MultiChoice platforms.
BBS will be available on DStv channel 287 (Premium, compact plus, compact, family and access)andis also onGOtv channel 97 (GOtv plus, GOtv Value, and GOtv Lite).
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