Kenya’s Tourism Sector recently appointed English supermodel Naomi Campbell as its Tourism Ambassador so as to promote the Country’s tourism to the World after a hard hit on the by outbreak of the Covid-19 pandemic that brought about a halt in the operations of its biggest foreign exchange earner between March and July 2019.
Opportunity befell Naomi Campbell, a 50-year-old model while in Kenya on vacation since December last year and staying in Malindi.
Naomi Campbell is an English supermodel, actress and businesswoman. Her recruitment to Kenya’s Tourism sector means a lot especially at such a time when it’s at a struggling point since the outbreak of the global pandemic.
During an announcement on Tuesday last week after her appointment, Tourism Cabinet Secretary Najib Balala said Ms Campbell agreed to become Magical Kenya’s international ambassador after talks over the weekend.
“We welcome the exciting news that Naomi Campbell will advocate for tourism and travel internationally for the magical Kenya brand,” CS Balala said in a statement. .
Naomi Campbell as a Celebrity has a huge social media following on with approximately 13 million followers on Instagram, YouTube, Facebook and Twitter, which Mr Balala reckons will attract more tourists to the country.
Tourist fall in Kenya
Data released by the Tourism Research Institute last month showed that the number of tourists who visited Kenya fell by 72 per cent between January and October last year.
This translated to a loss of revenue amounting to Ksh110 billion (about $1.1 billion) during the period, leading to massive losses in a sector that was one of the most affected by the ban on international travel between March and July.
The tourism industry contributes to about 8.8 per cent of Kenya’s annual gross domestic product (GDP), grossing over Ksh860 billion ($8.6 billion) annually.
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