DFCU Bank has launched a comprehensive customer engagement program to celebrate its 60th year of operation in Uganda.
The initiative aims to strengthen relationships with clients and drive business growth.
The announcement was made by the Bank’s Chief Executive Officer, Charles Mudiwa, during the official commemoration event on May 14th. Mudiwa emphasized that despite several phases of evolution, DFCU Bank remains the preferred choice for customers due to its integrity, personalized service, and positive contribution to the communities it serves. This customer-centric approach has been a key factor in the Bank’s longstanding success. The new initiative involves a series of dynamic customer engagements designed to fortify connections with clients and gather valuable feedback to refine DFCU’s products and services.
These activities have commenced in Western Uganda and will be extended nationwide, particularly focusing on areas where the Bank has a physical presence. During a customer dinner at Hotel Triangle in Mbarara, Mudiwa stressed the importance of these engagements, indicating that customers are considered partners by DFCU Bank. He highlighted the significance of collecting feedback in the digital age, where customers demand quick and effective solutions.
By involving customers in the co-creation process, DFCU aims to stay ahead of market trends, anticipate evolving needs, and deliver unparalleled value. The CEO and the Bank’s Executive team have already visited several towns and cities in Western Uganda, including Hoima, Masaka, Mbarara, Kisoro, Kabale, Lyantonde, Ibanda, Isingiro, Rushere, Ntungamo, and Ishaka. These visits are part of the Bank’s broader strategy to engage with customers across the country, with more trips planned in the coming months. This initiative underscores DFCU Bank’s dedication to its customers and its proactive approach to service improvement, setting a precedent for customer engagement in the Ugandan banking sector.
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