British Airways is to offer a range of improvements, both on the ground and in the air, as part of its commitment to creating a more premium customer experience.
The airline is continuing to explore how technology can enhance the passenger journey and will introduce a new baggage tracing system, allowing customers to track their bag via their phone throughout their journey. Alongside automated lounge entry and new digital airport signage, this is part of British Airways’ efforts to making the traveller experience even more seamless and stress-free. There will also be changes at check-in, with dedicated desks for World Traveller Plus customers and a reimagined Skyflyers programme for children.
Meanwhile, new plant-based menus, including a burger, are being introduced. The new menus will initially roll out across British Airways’ Heathrow lounges, before appearing in its US lounges.
As part of its commitment to sustainability, the airline is installing new water stations in its Heathrow lounges. Work also continues to remove single-use plastic, and all plastic water bottles in Heathrow lounges are being replaced with glass – an initiative that will be further rolled out across British Airways’ UK lounges over the next month. Lounge customers can also continue to order food using their mobile device directly to their table.
“We’re committed to ensuring we deliver a premium proposition for our customers throughout their journey with us and when we do so, we need to ensure that sustainability is at the heart of it,” said Tom Stevens, Director of Brand and Customer Experience, British Airways. “We want to create an even better British Airways and know that we need to keep making changes to the customer experience with things like alternative menus, reducing plastics and introducing new technology to get us to where we want to be. In addition to these improvements, we are also moving ahead at speed with some of the larger initiatives that we promised to our customers, such as the roll out of our award-winning business class seat, Club Suite.”
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