Brussels Airlines have something for the new year as part of their resolutions that will enable families enjoy travel and good times together for almost every 1 out of 3 Belgians.
The new slogan is titled ‘’Happy Times’’, is aimed at encouraging Belgians to spend more time together. This new strategy comes in cooperation with research bureau iVOX and the Airlines. The Airlines investigated on how important Belgians think it is to spend quality time together and how they prefer to do that. Analysis from the research pointed out that 75% of Belgians consider time with their Families as an important factor for their being happy whereas 8 out of 10 people in a relationship said that travelling makes them fall in love again and again. Therefore for 3 in 10 Belgians more ‘’quality time’’ is their New Year’s resolution for the New Year 2019.
Less than an hour quality time each day
The results of the survey conducted by Brussels Airlines and iVox show that family time is an important factor for people’s happiness. For 4 out of 10 (41%) it’s even the most important one.
However, more than half of the interviewees (53%) say they have too little time for their family. 3 out of 10 Belgians under 55 indicate that they spend a maximum of one hour a day together. Almost 3 out of 10 Belgians (29%) make spending more time with their family and relatives a New Year’s resolution for 2019.
More quality time when travelling
90% of families with children say that travelling is the ideal way to spend more time together. Turns out that travelling can also lend love a hand, as 8 out of 10 people in a relationship say that a vacation or trip can make them fall in love again. Brussels Airlines wants to help Belgians in realising their good intentions and therefore launches ‘Happy Times’, with flights from 34 euros to more than 100 destinations in order to spend a fantastic time with a partner, family or friends.
