Campari group has introduced a new spirit offering for the Ugandan spirit lovers. Davide Campari – Milano an Italian based premium spirits house has now made an entry into the market by introducing a selection of their leading brands including Campari, Skyy Vodka, American Honey Liqueur and Bulldog London Dry Gin to the trade in Uganda, further enhancing Camparis’ worldwide market.
Campari will make use of an innovative and highly efficient national distribution system into the trade with an extensive countrywide network of 112,000 outlets across the country.
From the invention of their iconic red Campari drink in 1860 (158 years ago) to what has become a major player in the spirits industry, Campari group, the sixth-largest player worldwide, now operates in 190 markets with leading positions in Europe and the Americas and currently carries more than 50 premium and super premium brands spreading across Global, Regional and Local priorities.
Headquartered in Sesto San Giovanni, Italy, the Group employs approximately 4,000 people and owns 18 manufacturing plants.
This announcement of Campari’s entry into Uganda represents a landmark for Campari Group’s growth strategy which aims to combine organic growth through strong brand building with shareholder value enhancing acquisitions.
The group’s strategic thinking is driven by the desire to reach or enhance critical mass in key geographic markets. Within the local market, the Group will be putting emphasis on always being adherent to responsible and sustainable behaviors and doing business with the utmost integrity and correctness.
