On Thursday 15th November, Coca – Cola Beverages Africa Uganda extended a Sponsorship package worth UGX150 Million towards the 2018 MTN Kampala Marathon through their flagship brand Rwenzori Pure Natural Mineral Water.
This is the 15th year Rwenzori and MTN partner on the annual MTN Kampala Marathon.
The MTN Marathon has been on regional sessions from Mbale, Gulu, Mbarara and the grand marathon will be taking place come 25th November 2018.
As part of the sponsorship, the beverages giant will handover UGX 75 million worth of water and UGX 75 million in cash. They also pledged to deploy 100 people to collect the plastic discarded during and after the run in continuation of their recycling efforts and efforts to remove used plastics from the environment, therefore limiting environmental hazards.
Speaking during the handover of the 2018 MTN marathon, CCBA`s Commercial Director Ivan Oboth said “Coca-Cola is always proud to be part of a good cause and we are passionate about improving maternal health – this year`s marathon theme, both as a Company and at a personal level. This relationship shall continue for many years to come. Ivan Oboth, the Commercial Director at CCBA Uganda. In the true spirit of the partnership, three hundred employees will participate in the Marathon, he concluded.
On his part, Mr. Simon Kaheru, the Public Affairs & Communications Director for Coca-Cola Beverages Africa congratulated MTN upon making 20 years in Uganda. He emphasized the fact the marathon gives us an opportunity to collect plastics and disseminate the message about recycling to all participants so that we limit the environmental damage caused when plastic is not disposed of properly. We shall therefore deploy plastic collection points along the MTN Marathon route,” he added
MTN’s Chief Marketing Officer Olivier Prentout welcomed CCBA’s sponsorship of the MTN Kampala Marathon. “We are proud to enjoy such a strong partnership with Rwenzori Mineral Water. To rally behind initiatives to cause a better standard of life for our customers and Ugandans at large is what true corporate social responsibility is.”. We know that we cannot do much without hydration and we are grateful for this continued gesture from Rwenzori especially this year when we added the regional marathons that called for more water.
Valery Oketcho, the MTN Communications Manager said the Company was awed by the talent out there in the regions. We are overwhelmed by the support of our partners with whom we have touched lives while dealing with various causes over the years.
