Etihad Airways pledges to improve communications of fast-changing COVID requirements.
Etihad Airways has upgraded its passenger communication system to address the rapidly changing travel requirements associated with COVID-19.
Air travel is currently relatively complicated and stressful for passengers globally because of unpredictable and constantly changing rules and restrictions.
Abu Dhabi-based airline, Etihad, has now partnered with 15below, a platform that links directly to the carrier’s reservations system, allowing the airline to automatically communicate with its passengers using personalised, real-time data from the booking.
Etihad said the move means customers will have a “smooth, stress-free travel experience without unnecessary delays, queues, and human interaction at the airport”.
“A lack of relevant information has always been a huge contributor to the stress that many associate with travel, so at a time when the rules are constantly changing, effective communication is absolutely key to passenger wellness,” said 15below’s CEO Nicholas Key.
“The work that we have done with Etihad gives the passenger much greater control, promoting a smooth, risk-free travel experience where currently there is more to think about than ever before.”
Frank Meyer, chief digital officer, Etihad Aviation Group, said: “As travel restrictions ease, it’s our responsibility to pursue innovative solutions that will enhance the travel experience for our guests. Ensuring wellness is part of the redefined customer journey has become an integral part of our business and our partnership with 15below has been instrumental in making this a reality.”
Research by the International Air Transport Association (IATA) shows that 72 percent of travellers want to be kept up to date on their mobile device throughout their journey and three in five want real-time updates during disruption.
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