Following a successful ‘explore Elgon’ campaign earlier his year, Uganda’s tourism ministry has set April 12-16, 2023 as dates for ‘explore west’ campaign, an effort directed towards improving and encouraging domestic tourism.
The revelation was made by Martin Mugarra Bahinduka, the state minister for tourism in an announcement at Sheraton Hotel on March 28. This will see a number of domestic tourists, media houses and tourism stake holders take on the west to showcase its vast tourism.
“Domestic tourism is a sustainability aspect of the sector,” Mugarra said. He said Covid-19 restrictions linked to international travel taught “us a lesson about promoting domestic tourism”.
‘Explore West’ campaign will cover places like the Equator, Igonog Museum, Eclipse Monument in Biharwe, Mugaba Palace, Kyambura Tea Growers Estate, Lake Nkugute, Lake Mburo National Park, Mweya Peninsula in the Queen Elizabeth National Park, Katwe Salt Lake, Amabeere ga Nyinamwiru, Tooro Cultural Heritage and more.
Before the onset of COVID-19, tourism was the leading foreign exchange earner bringing in US$1.6 billion, contributing about 8% to GDP and over 500,000 jobs, according to the World Travel Tourism Council 2020 report.
The Explore west campaign will see tourists flood the western part of the country to partake the exciting beauty it has to reveal.
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