It is another win for long distance runner and 5000m world record holder ‘Golden Boy’ Joshua Cheptegei as he was officially unveiled yesterday by the Uganda Tourism Board as the new tourism ambassador.
Cheptegei who wore a deep smile said he was so delighted to be offered such a chance to work with tourism stakeholders as they seek to rebuild an industry that has been nearly destroyed by the #Covid-19 pandemic.
“I am deeply grateful to the Uganda Tourism Board (UTB) for having chosen me for this huge responsibility, to be my country’s Tourism Ambassador.”
“I look forward to sharing my Ugandan story to the rest of the world. In the same breath, I wish to call upon every Ugandan, especially those in the diaspora to make it a point to visit and discover more about this our country.”
Lilly Ajarova, the CEO of Uganda Tourism Board-UTB acknowledged that this is a mutually beneficial partnership where UTB shall collaborate with Cheptegei and provide support towards his athletics activities at both the domestic and international level and in turn, earn his support and access to his platforms to promote brand destination Uganda.
Cheptegei will consequently use his image in photos, videos and other promotional materials as deemed fit by the Uganda Tourism Board.
“World over, there are mixed signals about the tourism industry’s recovery in this year. In Uganda we expect regional and intra-African visitors to pick up in the second half of 2021,” Ajarova added.
Last year, Cheptegei broke a 16-year-old world record in the 5000m by nearly two seconds, clocking 12:35.36 in Monaco and also broke the 10000m record in NN Valencia World Record Day in Valencia, Spain.
Cheptegei’s good performances at the International scene grabbed the interest of Uganda Tourism Board who thought it would be of mutual benefit to work with the world champion.
All this, the Tourism Board says is set out to re build and revamp Uganda’s tourism back to and past the glory it has earlier seen and to the furthest it can reach especially after a haunting pandemic that left the industry all bruised.
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