The world´s biggest travel show and convention is finally back after a sudden stall due to the Covid-19 pandemic.
The ITB Berlin (Internationale Tourismus-Börse Berlin) is the world’s largest B2B tourism trade fair and companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies.
After three years of pandemic-related exhibition restrictions, ITB Berlin has been held at Messe Berlin GmbH from 7–9 March running under the theme “Open For Change”.
The ITB trade show provides a unique opportunity to learn about different countries and regions all over the globe in one place. Each year, the ITB welcomes around 10,000 exhibitors from more than 180 countries and regions all determined to do business and turn the page on a crisis that has shaken the tourism market.
“The travel industry has proven to be resilient and adaptable,” said Deborah Rother, the Exhibition Director. “We see already that the travel industry is increasing, bookings are increasing a lot, especially in outbound trips and we are seeing an increase in international travel as well, as domestic travel. ” She adds that “sustainability is now one of the major topics”.
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