With continued efforts to boost tourist numbers and improve the tourism brand, Uganda Tourism Board (UTB) and Jinja City Authority have concluded plans to develop Jinja as a first-stop tourism city in the Eastern part of Uganda.
This revelation follows a stakeholder engagement meeting held between the UTB, Jinja City Council officials and the Private Sector at the Jinja City Hall under the theme “Showcasing Tourism Potential for Jinja City”.
The meeting was chaired by the acting Jinja Town Clerk – John Gulooba Choli, and was attended by the UTB delegation led by UTB Chairman, Daudi Migereko, Vice Chairperson, Susan Muhwezi, directors, management of the board and other participants.
The meeting highlighted the challenges faced by tourism sector in the city as well as strategies to counter check these challenges ahead of recovery of the tourism industry. It comes at a time when UTB is profiling Entebbe-Kampala-Jinja City to identify potential tourism sites in these cities, discover tourism opportunities therein, and potential investment areas and promote them as possible tourist destinations.
While giving his remarks, the minister of Tourism and Antiquities Daudi Migereko said there is an urgent need to develop a sound maintenance program for key access roads to tourism hotspots such as Bridge Street and the Source of the Nile. He also said, there is a need to curate, authenticate and standardize the information shared by tour guides at these attractions for an exceptional tourism experience by travellers.
Ms Lilly Ajarova, UTB CEO added that the Board had recruited three consultants to profile the
cities, showcase the available tourism and investment opportunities as well as the enhancement
of existing services. She also added that the tourism opportunities in the Jinja City such as
adventure and cultural tourism would position Uganda as a unique destination for an adventure
of a lifetime. In particular, Ms Ajarova pointed out white water rafting, tubing, bungee jumping,
cycling, horse riding and other adrenaline sports tourism activities that are unique to Jinja City.
She was pleased that the UTB Delegation would experience these tourism products while in the
city.
Following the meeting, UTB’s Tourism City Development Plans have earmarked the development of Jinja as a gateway tourism city in the financial Year 2022/23.
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