Looking up to its 100th anniversary on 7 October this year, KLM Royal Dutch Airlines announced its intention to join hands for the future aviation during a festive event conducted at Amsterdam Airport Schiphol. Through a widely published open letter, KLM invited all industry stakeholders to join hands in the pursuit of a more sustainable future for aviation, under the banner “Fly Responsibly”.
As it marks its 100th anniversary, KLM will become the world’s first airline still operating under its original name. KLM has reached this auspicious milestone because it is committed to seizing opportunities, accepting challenges, connecting with partners and embracing new technology.
While speaking at the event, KLM President & CEO Pieter Elbers said that, over the past hundred years, KLM’s entrepreneurial spirit and quest for innovation have played a pioneering role in the aviation industry.
“Our centenary is an opportunity to reaffirm our commitment to our ambition: to become the most customer-centric, innovative, and efficient European network carrier with a deep-rooted determination to address the challenges that lie ahead. Starting today, we will reach out and share our best practices and tools, all we have learned about sustainability, with all our competitors,” he further stated.
Adding more to this, Minister of Infrastructure and Water Management Cora van Nieuwenhuizen commented that KLM’s success was also a success of the Netherlands.
“With a wide-ranging network and a large number of destinations, KLM Royal Dutch Airlines is of great importance for our accessibility, our business climate, employment opportunities, and the position of Schiphol Airport.”
The special moment of Fly Responsibly initiative before KLM’s 100th anniversary was planned to coincide with the arrival of KLM’s first Boeing 787-10 Dreamliner. While having already 13 B787-9 Dreamliners in operation, KLM now starts adding B787-10’s, growing to a total of 28 Dreamliners. The fleet renewal programme is an important element to achieve ambitious sustainability targets.
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