Earlier this year, MTN Uganda unveiled a three year sponsorship deal to support the promotion of East Africa’s largest music festival, promising to grow it from strength to strength.
From Thursday 6th September to Sunday 9th September 2018, over ten thousand revelers packed Nile Discovery Beach in Jinja to experience the MTN Nyege Nyege music festival which ended on a major high.
Set on a magical background along the shores of the longest river in Africa at the source of the Nile, revelers could not resist the urge to dance, interact, make friends and merry as they witnessed an array of musical acts from Africa and beyond.
Speaking on Monday 10th September at MTN Nyonyi Gardens, MTN Uganda’s Chief Marketing Officer Mr. Olivier Prentout, was upbeat about the effect that the festival had on locals, the tourism sector and the small-scale traders at large.
“When we announced the partnership, we promised to add value to this event because it plays a major role in the lives of thousands of Ugandans. We have so far witnessed thousands of happy Ugandans enjoying themselves thanks to a celebration of beautiful music performed by over 300 artists, groups and DJs across five stages”, he said.
“We have also been in touch with many Jinja based businesses and local traders who expressed their joy to the fact that they benefitted a lot from the festival thanks to booming business over the last four days.
The tourism industry came alive last week in Jinja and this week, many of the internationals will be touring other parts of Uganda before they return to their mother countries.
The event organizer, Mr. Aly Alybhai, said the event went well with no major incidences.
The co-founder of Nyege Nyege, Mr. Derek Debru, was ecstatic at the talent showcased at the music festival: “Over the last four days, revelers have witnessed an amazing host of musical and artistic talents from Uganda, East Africa, Africa and Europe.
The festival has been a huge success thanks to the pure but unique, passionate and expressive performances watched by thousands here in JInja”.
