MultiChoice Africa has announced Talent Factory aimed at igniting and growing Africa’s creative industries into vibrant, economic centres.
The MTF initiative will deliver three touchpoints that launch throughout the year, the MTF academies, Masterclasses and the MTF Portal. The first to launch is the MTF Academy, a 12-month educational programme aimed at furnishing 60 deserving, young, talented people who want to work and innovate in film and television production.
The MTF Academy students will be provided with skillsets to develop their talent, connect with industry professionals and tell authentic African stories through a comprehensive curriculum comprising theoretical knowledge and hands-on experience in cinematography, editing, audio production and storytelling. The programme will take place at three regional MTF Academies based in Kenya for East Africa, Nigeria for West Africa and Zambia for Southern African countries and will be overseen by acclaimed local film & TV industry experts. In East Africa, Ms. Njoki Muhoho has been appointed as the Academy Director for the hub.
“Film making knowledge and skills that translate into enhanced livelihood, is what our youth in the creative industry desire,” says Muhoho, MTF Academy Director for East Africa. She adds: “The MultiChoice Talent Factory is the response to this cry. MTF is a 12-month long film making boot camp where the student will be taken on an experiential and practical film-making journey that will result into a highly-competent graduate who is a passionate, employable and an entrepreneurial film maker. My role is to be a catalyst to this process.”
During the course of the programme, MTF Academy students will produce television and film content that will be aired on our local M-Net channels across the MultiChoice platform including Africa Magic, Maisha Magic East, Maisha Magic Bongo, Zambezi Magic, M-Net and SuperSport to reach African audiences on the DStv and GOtv platforms. Upon graduation from the MultiChoice Talent Factory Academy, the MTF student will leave the Academy with the knowledge and skills to contribute professionally to the film and television industry.
