After recently signing an agreement to starting operations in Kenya on July 10th 2018, Oman Oil Marketing Company and Hass Petroleum Group are eyeing to enter their lubricants on the Uganda, Democratic Republic of Congo (DRC) and Tanzania Markets as part of their Marketing Strategy to increase exportation of their products internationally.
The partnership signed by David Kalife, Oman Oil Marketing Company CEO and Issa Sheikh Mohamed, CEO of Hass Petroleum Group saw Omani lubricants being sold in Kenya with effect.
Currently, the Company produces lubricants that are sold across the Middle East, North Africa and the Indian sub-continent including Bahrain, Yemen, Ethiopia and Bangladesh
Kalife says that a key component in their growth strategy is focused on identifying new business leads and expanding the geographical reach of their products beyond Oman’s borders.
“We are confident that this partnership will not only reinforce the trade relations between the Sultanate and Kenya but also help establish new streams of collaboration between the two nations and other neighbouring countries,” he said.
Mohamed said that the Kenyan lubricants market is valued at about USD 180 million. Most of this comes from the transport and industrial sectors.