Satellite TV service in Uganda, bringing a whole new world of premium sports and general entertainment content to market. Staying true to its ambition to redefine TV in Africa, Kwesé has launched with an industry first payment model which will give Ugandan consumers the choice to purchase pay-as-you-watch subscription packages. This means Ugandans will now have the option to purchase three, seven or 30 day subscriptions to access Kwesé’s full programming line-up.
Ugandans are familiar with Kwesé’s free-to-air sports channel, Kwesé Free Sports which launched here last year. The launch of Kwese TV introduces the broadcaster’s full offering to the market which will unlock fantastic general entertainment and sports programming for viewers of all ages. Ugandan audiences can now look forward to exclusive internationally acclaimed and popular channels such as DreamWorks, DTX, VICELAND and Diddy’s REVOLT as well as first-to-market content and popular televisions shows to cater to every viewing appetite. Kwesé TV’s programming line-up will also include local free – to – air channels such as NBS, NTV, Bukedde and UBC, with additional channels to be made available in due course.
Kwesé TV will be banking on the innovative flexible payment model and its premium programming to penetrate the competitive Ugandan market.
“Kwesé’s appeal is not only its world-class content but also its innovative payment model which has never been adopted in this market. Never before has such premium content been available for as little as 17,000 UGX for a three day subscription. At Kwesé we believe that world class content needs to be accessible to audiences not only through multiple platforms but also at affordable prices,” explained Herbert Mucunguzi, the General Manager Kwesé TV Uganda.
Kwesé is the only broadcaster to offer a ‘pay-as-you-view’ service that enables viewers to purchase three or seven day passes to its full channel bouquet, perfectly curated for every TV viewers lifestyle and budget. Whether you are a home-body, frequent traveler or never want to miss out on the latest live sports then Kwesé TV has a viewing package for you.
“African viewers have become increasingly more discerning and we cater to these diverse viewing appetites not only through premium content but also by means of a multi-platform broadcast offering which includes traditional TV, mobile apps and digital viewing options.”
“Kwesé is all about choice, our viewers can choose what they want to watch from our extensive content offering, choose where they want to watch it, the viewing period that works for them as well as the price point. Gone are the days when consumers were forced to choose one or the other platform, Kwesé is unlocking a whole new world of flexibility,” added Mucunguzi.
Kwesé TV is currently available at branded dealer outlets both in urban centers and rural areas throughout the country and includes a free 30-day subscription for new installations. Kwesé TV’s full suite bouquet can be accessed via Kwesé’s own satellite and set-top-box (decoder) available at leading retailers or online via e-dealers. Boasting a specially curated slim bouquet of 60+ channels offering premium entertainment and sports shows.
What’s more Kwesé has also recently introduced an ‘always on’ programming line-up called Kwesé Free Bouquet. This mean Ugandan consumers with a lapsed Kwesé TV subscription can still enjoy 24/7 access to a selection of free-to-air channels. No other service gives viewers this kind of value for money for world class content.
Kwesé’s programing line-up has something for everyone, the broadcaster has also gathered the very best in news content from CNN International, Sky News, Africa News, and Al Jazeera to name a few. Not to mention an impressive collection of wholesome children’s entertainment content which includes the exclusive Toonami channel from Turner, popular animation series and movies from NBCUniversal’s DreamWorks, award-winning pre-school channel CBeebies along with an additional five kids’ channels. These exciting channels will broadcast alongside an extensive list of well-known and first to market channels and Kwesé’s eight owned channels.
To unlock a whole new world of premium entertainment and sports visit a Kwesé branded shop near you, buy and install the Kwesé decoder in your home and experience TV like you’ve never experienced it before. Kwesé decoders can be purchased at branded shops across the whole country.
