Kampala, Uganda. March 29, 2016–Unilever under its Blue band flagship brand, is set to reward top schools, pupils and teachers at a grand finale event slated for 1st April at the Sheraton Hotel, Kampala.
The grand finale event will mark the end of the“HI5” schools puzzle challenge that commenced in 2015 and will see top schools per region walk away with a grand prize of 25million UGX for first place, 10million UGX for second place and 5million UGX for third place, and the money will be used for any school project of their choice, all courtesy of Blueband.
The top 2 pupils nationally will win an all-expense paid educational tour trip to the Nile and Tanzania’s Zanzibar islands with their guardians. While the top 3 token collectors in each region will also be rewarded with vouchers worth 3million UGX, 2million UGX and 1million UGXof school fees for a year.
The most innovative teachers from each region who championed the promotion are also set to bag hefty prizes, with the top teachers bagging 1.5 million UGX, the second bagging – 1million UGX and third position set to see three teachers from each region bag 500,000 Uganda shillings each.
Schools and pupils across Uganda competed in the promotion by collecting tokens which were made available under the label lid of special promotional packs of Blueband for parents to purchase. Each child was also issued with a nutrition information meal planner booklet with the brand’s call to action to both pupils and parents to follow a proper diet by eating foods rich in micro nutrients.
The promotion that was centered on the message of optimal nutrition adopted the “HI 5”theme advocating for the five micro nutrients present in Blueband which are; Vitamin B6, D, A, FolicAcid and Niacin, which when taken with five daily recommended mealswill impart five attributes of strong teeth and bones, goodvision, energy, growthand immunity giving children the much needed optimal nutrition levels that will allow them to grow up healthy and achieve academic success.
Over 1000 schools with over 500,000 children were targeted for the promotion whose main message was centered on optimal nutrition.
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