In bid to uplift industry standards, Uganda Breweries Limited (UBL), the leading brewery in the country, has announced plans to upskill over 2,000 individuals employed in the hospitality sector.
The training will be provided under the Diageo Bar Academy, a global program that benchmarks international best practice to enhance the skills and competencies of both hospitality staff and management to drive better guest experiences.
While commenting about the set skilling program, the Reserve Brand Ambassador at Uganda Breweries Limited, Mr. Agaba Tumusiime, said that UBL is pleased to be playing a role towards boosting the hospitality industry by influencing better guest experiences, which will directly result in higher consumer participation and higher revenues earned by businesses and consequently the economy.
“We intend to reach over 2,000 people employed in hospitality over the next two months to deliver world class practical and hands-on training around the country”, he added.
With this training, UBL is providing opportunities for young people to achieve gainful employment within the hospitality industry which was one of the highest contributors to GDP before the pandemic. We believe this will overtime improve the quality of life of the beneficiaries by enhancing their capability to earn a living.
Prior to the COVID-19 pandemic, the tourism and hospitality sector contributed 7.7% of GDP with earnings of USD1.6 billion. According to the Ministry of Tourism, the tourism and hospitality sector accounts for nearly 667,000 staff with 90% employed in the hospitality sector and contributing 6.7% of total national employment.
“The country is currently grappling with various economic shocks that have resulted in a tough operating environment. This situation comes on the heels of the pandemic that resulted in business closure for a period of close to 2 years. This is a demonstration of our commitment to supporting business recovery and survival,” Agaba said.
Under the program, Uganda Breweries has partnered with Light of the World International to extend skilling and training to people living with disabilities.
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