Uganda is currently participating in the the11th edition of the Magical Kenya Tourism Expo that started on the 5th up to the 7th of October 2022 at the Bomas in Nairobi. The UTB team at the expo is comprised of Director Ronald Kaggwa and Deputy CEO Bradford Ochieng together with staff in the marketing department. Uganda’s marketing contingent includes Uganda Wildlife Authority, Uganda Wildlife Education Conservation Centre, Uganda Airlines, and the private sector represented by tour operators, and hoteliers among others. This year’s expo has attracted over 200 exhibitors, and 160 hosted buyers with the travel trade and international media across over 30 countries around the globe.
Uganda’s participation in the Expo is key in positioning the country’s tourism products and services globally. Kenya has previously contributed over 60% of inbound visitors making it a strategic source market for Uganda. While at the Expo, Uganda Tourism Board will leverage this opportunity to emphasize the newly refreshed destination brand Explore Uganda – The Pearl of Africa which positions Uganda as a unique tourism destination.
To showcase Uganda to the world, the board has so far hosted a media briefing and MKTE cocktail ‘night of magic’ which has already generated a lot of interest and traffic to the destination Uganda exhibition stall. Other events planned include hosted buyer hangout, a tourism board dinner, an ATTA networking cocktail, a closing cocktail and a speakers’ appreciation dinner.
UTB Director Ronald Kaggwa on the sidelines of the Expo revealed that tourism is listed among the foundational elements of the economy under Vision 2040. “In order to take advantage of the numerous opportunities available, it is imperative to aggressively market our destination, bring forward the brand image, reputation and Uganda’s unique identity,” he said.
Bradford Ochieng, UTB Deputy CEO noted that the board was working closely with Market Destination Representatives Ministry of Tourism, Wildlife and Antiquities and its agencies like Uganda Wildlife Authority (UWA), and Uganda Wildlife Education Centre among others, private sector and development partners to market tourism destination Uganda. “UTB is working to increase the number of tourists and add value to their spending. This will subsequently stimulate increased investments that create employment and inclusive development of the country,” he said.
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