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Uganda Tourism Board welcomes new CEO, Ms Lillian Ajarova

The State Minister for Tourism Mr Godfrey Kiwanda last evening appointed Ms Lillian Ajarova onto Uganda Tourism Board’s top leadership position. Ms Lilian replaces now former Chief Executive Officer Mr Steven Asiimwe who turned down efforts to renew his tenure after almost five years of serving the top position at Uganda Tourism Board.

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Before appointment, Ms Lillian Ajarova has been serving as the Director of Chimpanzee Sanctuary and Wildlife conservation trust in Entebbe.

Uganda Tourism Board is part of the government’s agencies that were established and is responsible for marketing and promoting of Uganda’s Tourism sector.

Mr Godfrey Kiwanda on the other hand appointed Mr Ochieng Bradford, now former Director Corporate Affairs at Public Procurement and Disposal of Public Assets Authority as Deputy CEO for Uganda Tourism Board thereby replacing Mr John Ssempebwa.

It should be remembered that interviews for the CEO position at Uganda Tourism Board were contested for between Ms Lillian Ajarova, Mr Ochieng Bradford and Mr Andrew Seguya former Uganda Wildlife Authority boss and only Ms Ajarova managed to get onto the top position.

Ms Lillian Ajarova’s Curriculum vitae is unique as she holds a Bachelors degree of Arts in Social Sciences attained at Makerere University with a major in psychology which enabled her to start community outreaches and rehabilitate programmes at Ngamba Island sanctuary.

She also worked as tourism product manager at Uganda Wildlife Authority (UWA) where she was head of development and marketing of tourism products in Uganda’s national parks.

In 2015, she received the prestigious National Golden Jubilee Award, Tourism Excellence Award in 2017 and Wildlife Conservation Award in 2017 still and in 2018 she was chosen among Africa’s biggest top travel 100 as a leader and innovator.

Now, former Chief Executive Officer for Uganda Tourism Board Mr Steven Asiimwe steps out to further Education at Makerere University.

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