In an effort to boost domestic tourism and deepen Ugandans’ appreciation for the country’s rich biodiversity, the Uganda Wildlife Authority (UWA) has launched the Open Park Days initiative. The program, scheduled for October 17th and 18th, 2024, will allow Ugandans to visit some of the country’s most iconic national parks without paying entry fees.
Announced by UWA’s Director of Tourism and Business Development, Mr. Stephen Masaba, the initiative covers five national parks and reserves, including Murchison Falls, Lake Mburo, Kidepo Valley, Queen Elizabeth, and Pian Upe Wildlife Reserve. Beyond free entry, visitors will enjoy complimentary game drives, offering an immersive experience of Uganda’s renowned landscapes and diverse wildlife.
“This initiative is more than a promotional activity but rather—it’s a call to action for all Ugandans to rediscover the beauty and wonder of our natural heritage,” Mr. Masaba said. He emphasised that domestic tourism is crucial for Uganda’s economic recovery, especially in light of challenges posed by COVID-19, the Ebola outbreak, and negative travel advisories, which severely impacted tourism revenue.
The Open Park Days program not only aims to stimulate economic activity in local communities but also fosters a sense of ownership and responsibility for the preservation of Uganda’s natural resources. Each visit, according to Mr. Masaba, contributes to conservation efforts and promotes understanding across Uganda’s diverse cultures. “Tourism serves as a powerful bridge that fosters unity, cultural exchange, and a deeper appreciation of our heritage,” he added.
The initiative aligns with UWA’s broader objectives, following the recent celebration of World Tourism Day on September 27, 2024, under the theme Tourism and Peace. This global theme resonates with UWA’s mission to use tourism as a tool for fostering dialogue, mutual respect, and cultural exchange while conserving Uganda’s unique biodiversity.
The event featured remarks from the CEO of the Uganda Tourism Association, Mr. Muhereza Kyamutetera, who lauded the private sector’s collaboration with UWA. “Awareness is key to product consumption,” Mr. Kyamutetera stated. “When Ugandans are aware of the treasures in their country, it sparks a desire to explore and appreciate them.”
The launch culminated in a ceremonial flag-off of influencers from various sectors who will document and share their experiences visiting Uganda’s parks. This social media campaign aims to raise awareness and inspire more Ugandans to participate in domestic tourism, while also highlighting the critical role of wildlife conservation in Uganda’s national development.
The Open Park Days initiative also extends its impact to communities living around conservation areas, granting them free access to explore the parks. UWA hopes this will enhance community understanding of conservation efforts, strengthening relationships between wildlife authorities and local communities.
As Uganda continues its post-pandemic recovery, this initiative serves as a timely reminder of the country’s unmatched natural beauty and the vital role tourism plays in driving sustainable development through job creation, cultural unity, and wildlife conservation.
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