The world’s greatest showcase is here. Over the next four weeks, the globe will literally come to a standstill as we are thrilled and entertained by 700 of the world’s best soccer players.
Accordingly, relationships will be put to the test, marriages strained and jobs threatened as many people try take sides with their favourite teams and adjust their busy lifestyles to suit the game times. The question a lot of people are asking themselves at this time is how they can possibly enjoy all the great matches while balancing their busy personal and professional lives?
Should someone suddenly report themselves ill for a month or feign injury in order to “recover”? While this is an option fortunately Russia and Uganda are in the same time zone. As such, most of the games will be at viewer friendly times and all major pay television companies have promised to show all the 64 matches live.
It appears however that some companies are going the extra mile in order to ensure football fans enjoy a wholesome and truly unforgettable viewing experience.
Appreciating that Africa is a diverse continent with differing cultures and languages, MultiChoice through SuperSport has introduced live match commentary options in Pidgin for West African viewers and Swahili for those in the East. This is important because whilst the language of soccer is universal, localisation of commentary helps to spice up the spectacle and entertain viewers in languages they love and understand.
But it doesn’t end there whilst most of the matches are at viewer friendly times for Ugandan audiences, the reality is there will be many an occasion when we are either simply too busy to watch the match live or unable to follow two at the same time. Remember the final round of group games will be played at the same time to avoid possible collusion.
