The Uganda Tourism Board (UTB) yet again has something great to be proud of with recent achievement having been awarded the Safer Tourism Evaluated Seal by Safer Tourism organization under Rebuilding Tourism.
Earlier on 24th August, Uganda Tourism Board CEO Lilly Ajarova and Quality Assurance Officer Samora Semakula applied for the Safer Tourism Seal. In addition to the self-assessment, UTB included a request for an independent evaluation.
The Safer Tourism Seal is available for any destination and tourism stakeholder based on self-assessment. By the Uganda Tourism Board adding the important option and going a step further for an evaluation, shows an important commitment and a way to double check on policies in place.
The seal recognizes that there is no 100% safety and security in the world. It is for this reason that the seal uses the term “safer tourism.” It indicates that the entity awarded such a seal has established a dynamic tourism surety program that demands continual reviews, revisions, and upgrades. The Safer Tourism Seal acknowledges that the awarded entity fully understands that new measures must be introduced as the situation warrants.
It is for this reason, Rebuilding Tourism offers its Safer Tourism Seal only to tourism entities, businesses, and locales which recognize that the hospitality industry’s number one job is the protection of its guests and of those working in the industry. The seal’s motto is: “safety, security, and health first.” The Uganda Tourism Board is one of the founding members of the African Tourism Board.
Cuthbert Ncube of the African Tourism Board said: “Indeed it is with great admiration as I congratulate Lilly and the Uganda Tourism Board in joining the Captains of the Tourism sector in adopting the – Safer Tourism Seal. As most Member States are slowly reopened their borders it is of paramount importance, that the precautionary measures have adhered.
Uganda is a strategic and key role player in the continent in driving the economic recovery in the Region, Rebuilding Travel will recognize, support, and work with countries who are playing a pivotal role in destination management post-COVID-19.
After one month of extensive brainstorming and going over important documents and interviews, the Uganda Tourism Board is now best prepared to fulfill all the elements needed to operate as safely as possible as a popular travel and tourism destination.
The independent evaluation goes beyond self-assessment in a big way. It gives the seal a lot more credibility. It also gives the Uganda Tourism Board a lot more credibility in not hesitating to go the additional step. The evaluation is not a rubber stamp, but a process, and the Uganda Tourism Board today was approved and may now proudly show the blue seal of an evaluated Safer Tourism Seal holder.
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