In a bid to recover back to the pre pandemic earnings, Uganda is seeking to elevate her tourism exports through Artifacts such as handicrafts and souvenirs to at least $300 million in the medium term, according to the sector players.
This is to be achieved through better skilling of artisans, improving on quality assurance and standards as well as effective branding; as demanded by the global market.
Regardless of the effects of the Covid-19 pandemic, the Handicraft and Souvenir Development Project (HSDP), under the Ministry of Tourism, reports that it has realised some gains over the past 2 year’s.
While highlighting about this, Ms. Grace Aulo, the Project Coordinator said the, “We have clustered the producers of handicrafts and souvenirs across the country. The enterprises that bring together artisans and distributors have greatly improved on their standards and the quality of the products that they produce.”
Among the products that are traded under the handicraft and souvenir sector include: baskets, drums, art and wood products, backcloth among others.
Aulo said they want to ensure Ugandan products are aggressively marketed beyond our boarders using various platforms including online, expos and even direct sales where possible.
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