To encourage travel to the Caribbean archipelago, Emirates and the Ministry of Foreign Affairs of the Bahamas have inked a contract. In order to increase the number of visitors arriving on the islands from important markets within Emirates’ network, the airline and the Bahamas Ministry of Tourism will launch cooperative efforts.
The Memorandum of Understanding (MoU) was signed at the Emirates Group Headquarters by HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of the Emirates Group, and HE Tony Joudi, Ambassador of the Bahamas to the UAE and the State of Qatar. Adnan Kazim, the chief commercial officer of Emirates, and Salem Obaidalla, senior vice president of commercial operations for the Americas at Emirates, were also present at the signing event.
Emirates Group Chairman and CEO Sheikh Ahmed bin Saeed Al Maktoum stated: “We are glad to partner with the Ministry of Foreign Affairs of The Bahamas in supporting its goals to strengthen the country’s tourism industry. We anticipate playing a significant role in promoting the Bahamas as a top vacation destination through our ties with United and Air Canada. Emirates provides services to our locations in North America for our international clients, who may also take advantage of the improved connection and access to the islands.
His Excellency Tony Joudi, Ambassador of the Bahamas to the UAE and the State of Qatar, said: “I would like to thank Emirates for playing a role in strengthening the connection between the two countries.” Tourism is the lifeblood of our nation’s economy, and by growing visitor arrivals to our tropical island paradise, we hope to achieve our goals of stimulating the tourism economy and providing impetus to the business climate.
“We look forward to working closely with the airline to help us reach our tourism ambitions. Emirates is a facilitator of global connection and ties the East with the West.” An increase in tourism would be beneficial to the economy as a whole, and our nation has undertaken major infrastructure expenditures to prepare for the expected boom in tourist. “On behalf of the Government of The Bahamas and the people of the country, we look forward to organising a familiarisation trip for influencers and media early this year to experience first-hand the best of our country’s offerings and highlight it as a top tourist destination to their audiences,” Joudi said.
Spread across 16 major islands, The Bahamas boasts more than 100,000 sq. miles of the world’s clearest ocean. Its coveted beaches and pristine shorelines make The Bahamas one of the most popular tourism destinations in the Caribbean, offering a rich mix of leisure and cultural activities for visitors.
Under the MoU, both parties will partner on joint promotional campaigns to benefit the airline and boost tourist arrivals into The Bahamas, by showcasing the destination’s appeal to visitors and holiday-makers. The agreement will see also marketing activities including media and trade familiarization trips, in the first quarter of 2023, and the development of tailor-made tour packages, through its tour operating arm Emirates Holidays, which can be booked by customers across the airline’s vast network. Both parties have also agreed to explore opportunities to collaborate on joint advertising campaigns to promote the West Indies destination.
Emirates currently flies to 12 points in the US in addition to Toronto. Emirates’ customers from across its global network can utilise its services to fly to US destinations such as Houston, Chicago, or Newark before connecting to Nassau on United, thanks to the partnership between both airlines. Travellers can also fly to The Bahamas via Toronto, with Canada’s national carrier Air Canada, which activated its codeshare partnership in November.
While the majority of visitor traffic to The Bahamas is comprised of travellers from the US and Canada, The Bahamas also attracts tourists from other international points in Emirates’ network, including the United Arab Emirates, Greece, India, China, the Philippines, and Singapore.
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