United Arab based flights group Emirates Airlines has unveiled 3D seat models with virtual reality (VR) technology on their digital platform emirates.com
The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view-interior of the Emirates A380 and Boeing 777 allowing customers explore their seats, spacious cabin and the Emirates onboard product.
The new feature is designed to enable passengers get a glimpse of the interior experience before they get aboard the airline.
Customers with the emirates app for iOS and Android smart phones or other devices can now explore their seats before checking in online with the 3D seat map. The platform also allows them to navigate from one seat to another and is available on all Classes.
Alex Knigge, Emirates’ Senior Vice President, Corporate Communications, Marketing and Brand (Digital), said: “As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience. We are pleased to be the world’s first airline to introduce this cutting edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”
The 3D 360 degree views of the cabins also feature a virtual reality element for a more immersive experience. Users can enjoy hands-free cabin navigation and seat selection by using any VR headset like Google Cardboard. This award-winning technology is compatible with all devices without the need for external applications or plugins. The 3D seat models were created in partnership with Renacen who were awarded the Crystal Cabin for the best visionary concept for this project at the recent Crystal Cabin Awards.
