The colors black, yellow and red continue to shine bright! The newly unveiled #ExploreUganda destination brand was on full display at this year’s World Travel Market Africa event held in Cape town in South Africa, an event that brings together leading travel industry players from all around the world.
This is the second international tourism event where Uganda Tourism Board (UTB) is showcasing its new Destination Brand, Explore Uganda, the Pearl of Africa¸ to a global audience after the Dubai Expo 2020 in Dubai, United Arab Emirates that ended on the last day of March.
The new destination brand promises travellers an adventure of a lifetime as opposed to prier campaigns that never considered such a wide scope. It is also underpinned by a call to action for travelers to discover the true essence of what Uganda has to offer the world.
The WTM Africa event running from 11th – 13th April 2022 is Africa’s leading Business-to-Business (B2B) exhibition, for both inbound and outbound African travel and tourism markets. Over 6,000 travel industry professionals will attend the expo to gain insights into the continent’s tourism offers to the world tourism market.
Themed along the lines of WTM flagship events like WTM London and the Arabian Travel Market in Dubai, WTM Africa provides a high-profile platform for professionals in the African travel industry to network with their global counterparts and to share the latest tourism trends, news and technologies.
WTM Africa also offers opportunities for travel representatives to create quality personal and business contacts with customers, with highlights including Hosted Buyers, Buyers Club Members, media representatives, networking meetings and evening events. The event was held virtually last year due to the Covid-19 pandemic.
Speaking about the event, UTB Chief Executive Officer Lilly Ajarova said: “The new brand promise seeks to reinforce Uganda’s rare and precious range of tourism attractions to the world. ‘Explore Uganda, the Pearl of Africa’ is simply an invitation to the world, to rediscover the beauty of the Pearl. We are asking those who visit our country to immerse themselves in its unique experiences and attractions hence our call to ‘Explore Uganda.’
Destination Uganda at WTM Africa 2022 is represented by Uganda Tourism Board (UTB), Uganda Airlines and the tourism private sector which will showcase the country’s connectivity, tourism products and services. UTB is also leveraging the event to unveil the country’s new destination brand ‘Explore Uganda, Pearl of Africa’ for the first time to a global travel audience. Apart from raising awareness of Uganda’s tourism offerings, UTB will also seek to build on its relationships with key travel trade partners at the expo.
Uganda boasts of unique natural, cultural and historical attractions in the world. For example, 54% of the Mountain gorillas in the world are found in Uganda. Apart from the Big Five – lion, leopard, giraffe, elephant and giraffe – travellers track and habituate the Big Two; mountain gorillas and chimpanzees.
World over, Ugandans are also recognized as the friendliest people in the world with a rich cultural heritage, with over 50 tribes. The destination offers a captivating tourism experience packed with unforgettable memories for adventure-seekers such as water-rafting, bungy jumping, mountaineering, nature walks and for avid bird-watchers, Uganda is a home for 1,090 bird species, which is 50% of the bird species in Africa.
About Guide2Uganda
Guide2Uganda (www.guide2uganda.ug) is the most comprehensive source of travel information about Uganda that exists on the web, with more content on its cities & towns, accommodation, attractions, events, museums and galleries than any other online guide that currently exists for Uganda; as well as being a dynamic travel news and events driven site with fresh content added daily.
According to WeFollow & Peer Index (that measure online influence), we are among the most influential online media organizations in Uganda. Guide2Uganda was also awarded ‘’Best Destination Website in Uganda’’ by Jumia Travel Uganda in the 2018 Africa Travel Awards.
Share your travel stories & photos with the world via email: info@guide2uganda.ug
