The Uganda Tourism Board (UTB) has embarked on a nationwide grading and classification exercise, signaling a significant step towards enhancing the quality of the country’s tourism sector. The initiative was announced during a press conference held at the UTB headquarters, with key stakeholders present to shed light on the exercise’s importance and expected outcomes.
Led by Ms. Lilly Ajarova, the CEO of UTB, and joined by Mrs. Susan Muhwezi, Chairperson of the Uganda Hotel Owners Association (UHOA) and Vice Chairperson of UTB, Mr. Broadford Ochieng the Deputy CEO of UTB, and Ms. Jean Byamugisha the Executive Director of UHOA, the press conference outlined the strategic plan and goals of the grading and classification exercise.
The exercise, which will be conducted in multiple phases covering the entire country, commenced on 1st August and will continue until 4th September 2023. The initial phase targets prominent tourist destinations, including Kampala, Entebbe, Jinja, Masaka, Mbarara, Fort-portal, and Mbale.
Ms. Lilly Ajarova emphasized that this exercise is a key mandate of UTB, as enshrined in the Tourism Act of 2008. “UTB is entrusted with enforcing and monitoring standards within the tourism sector, and this exercise aligns with Article 115(2) of the East African Treaty,” she stated. The treaty identifies tourism as a sector where partner states collaborate to elevate the quality of accommodation and catering facilities for visitors within the region.
Mrs. Susan Muhwezi, representing the Uganda Hotel Owners Association, expressed the full support of the private sector for the grading and classification exercise. She urged hoteliers and tourism enterprises to actively participate, recognizing that grading would elevate the value of their investments through increased marketing opportunities within their accredited grades. This exercise is crucial in positioning Uganda as a competitive tourism destination that prioritizes excellent standards for visitor enjoyment.
Mr. Broadford Ochieng elaborated on UTB’s commitment to address the Five “As” of tourism, namely Attractions, Amenities, Activities, Accessibility, and Accommodation. He highlighted the significance of accommodation as a crucial component in elevating standards, making Uganda an appealing and competitive destination on the global tourism stage.
Ms. Jean Byamugisha underscored the importance of grading in aligning the tourism industry with international standards and managing guest expectations. Additionally, it supports the pricing systems of hotels, ultimately resulting in a positive impact due to the enhanced quality of tourism products and services offered to tourists.
To ensure the efficiency and effectiveness of the grading process, field assessment teams have been equipped with state-of-the-art ICT equipment preloaded with an automated E-classification System. This technological upgrade streamlines the assessment process and empowers the teams to carry out their duties seamlessly.
The Uganda Tourism Board’s unwavering commitment to enforcing standard protocols is a testament to its dedication to the well-being and growth of the tourism sector. By undertaking this comprehensive grading and classification exercise, Uganda is poised to elevate its status as a preferred tourism destination, offering visitors a memorable and exceptional experience.
The grading and classification exercise is a significant milestone for Uganda’s tourism industry. With the unwavering support of the private sector and the utilization of advanced technology, UTB is taking proactive steps to ensure that Uganda’s tourism facilities and services meet and exceed international standards. Tourists can look forward to an enhanced and memorable experience while exploring the natural wonders and cultural richness that Uganda has to offer.
