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Prudential devotes six weeks to teaching financial literacy in class rooms

A team of 50 Prudential Uganda staff and agents volunteered 100 hours in six weeks to teaching sound financial literacy tips to Primary school children in Uganda.

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The number of volunteers who responded to the call to help spread the financial literacy gospel has more than quadrupled in comparison to last year, this shows the high level of commitment that Prudential has towards improving the lives of those in the communities where it operates.

These financial literacy lessons are aimed at teaching pupils the four basic financial concepts: Earn, Save, Spend and Donate in order to empower them to make wise monetary decisions in adulthood.

500 pupils from Nakasero Primary School and Kampala Junior Academy have benefited from this program that introduces to them a highly rated, award winning financial literacy program called Cha-Ching Money-Smart Kids.

Cha-Ching, a title relating to the sound of coins (money) introduces 9 – 11 year olds to academically enriching and experiential learning sessions in economic education using the Cha Ching Curriculum. The content was developed by Junior Achievement Asia Pacific and funded by Prudence Foundation, the community investment arm of Prudential Plc and developed by Cartoon Network.

Speaking at the climax of the six-week program that started in July and ended in August, Arjun Mallik, CEO Prudential Uganda said ”At Prudential, we believe that knowledge of financial management should be nurtured at an early age to teach kids how to make wise life-changing financial decisions, and we hope that these pupils will grow up with the best financial habits at their fingertips and this will enable them to make good decisions throughout their journey of life’’.

Arjun Mallik addressing the Prudential volunteers

“Poor financial decision making in adulthood often finds roots in poor access to financial literacy when young. We hope the odds improve for these 500 children as a result of this programme like it did for the same number last year”, Arjun added.

KCCA Director of Education and Social Services Juliet Namuddu applauded Prudential for the initiative adding that the program is very useful but many schools in Uganda don’t provide it. She urged Prudential to extend the program to more schools as it will go a long way in providing financial knowledge to youngsters that is very vital to managing finances.

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