From January 2018, Uganda Tourism Board (UTB) reportedly registered close to 1.7 million tourists compared to 2017 where upto 1.4 million tourists only were recorded. According to UTB, this has been the best year ever in the tourism industry, 2018 tourist numbers surpassed 2017 numbers by 300,000 according to recent history.
Uganda Tourism Board’s Deputy ED, John Ssempebwa said that there has been significant growth interms of tourist percentages. Last year (2017) only 88,000 tourists numbers increased which was a little lesser compared to the 300,000 increment this year.
He went ahead and said, by close of December 2018, Uganda will come down to the 6th position off from the 10th position as of 2016 as the most visited African nation.
Speaking during the launch of this year’s Tulambule Christmas Tourism Campaign, Ssempebwa also declared that this year has been Uganda’s best in terms of local tourism.
For the ‘’Tulambule campaign’’, Mr Ssempebwa urged Ugandans to embrace local tourism, which he said is currently undergoing rapid expansion.
“We have new investments in the sector and therefore we have more hotels and more places to party which are open for business,” He said.
State Minister for Tourism Hon. Godfrey Kiwanda Ssuubi mentioned during the campaign launch that his ministry and the various government agencies are aggressively pursuing President Yoweri Museveni’s directive to have at least 4 million tourists coming into Uganda by the year 2020.
This, he said, can only be achieved through such campaigns and through aggressive marketing of the country.
The ministry is currently running four different marketing campaigns which include; the Tulambule Tourism campaign geared towards encouraging local tourists; Twende Uganda, which is targeting tourists from the East African region; Destination Uganda which is targeting tourists from the rest of Africa; as well as the Pearl of Africa Tourism campaign which is meant for tourists beyond the African continent.
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