Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organization, launched its new destination brand ‘Explore Uganda, The Pearl of Africa‘ at the Dubai Expo 2020.
The launch was part of a tourism and media event held to sell out Uganda to the world as a major African tourism hub. The colorful event was staged at the Sheraton Jumeriah Beach Resort in Dubai, United Arab Emirates – a leading cultural, business and financial center of the world.
The launch that included a number of Ugandan dignitaries, foreign tourism players and members of the Uganda parliament among others is a follow up of the initiatives of His Excellency – President Yoweri Kaguta Museveni, Uganda’s sitting president at the start of the Dubai Expo in October 2021.
While speaking at the event, Ms. Lilly Ajarova, Chief Executive Officer, Uganda Tourism Board said that the new brand promise seeks to re-emphasize Uganda’s rare and precious range of tourism attractions that can all be found in one destination and based on pillars of sustainability, clarity, consistency, collaboration and empowerment.
“To this end we are targeting travellers that are ready to explore Uganda based on their own personal interests,” she added.
In addition to the launch, the event also featured traditional performances, Uganda coffee tasting, a talk show discussion with Dubai residents that have previously visited Uganda, and the announcement of three influential content creators that have been nominated as Uganda Goodwill Travel Ambassadors.
Uganda has exceptional direct flight connectivity between Uganda and the UAE, with Uganda’s national airline, Uganda Airlines flying 4 flights a week from Dubai, in addition to Emirates Airlines flying 5 times a week and Flydubai operating daily flights from Dubai, and Air Arabia operating daily flights from Sharjah, UAE. These airlines plus the 27 other airlines connecting to and from Entebbe give any traveller sufficient travel flexibility, planning and connection arrangements.
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