Etihad Airways has divulged a major Economy transformation programme starting with the cabin upgrade and refurbishment of 23 narrow-body Airbus A320 and A321 aircraft.
Among the due retrofits are, revamped modern cabins across regional Airbus A320/A321 aircraft featuring new industry-leading Extra-spatial Design seats.
A Smart-device powered high-speed wireless streaming ‘home entertainment’ experience on narrow-body fleet via new E-BOX STREAM app or browser
Enhanced and improved complimentary dining concept and new ‘Sweet or Salty’ food and beverage retail menu on all flights as part of the progresses to its inflight catering.
This suggests that, guests on narrow-body aircraft will simply log on and connect via browser to wirelessly stream more than 300 hours of free inflight entertainment through Etihad’s onboard Panasonic eXW system directly to their own devices.
The new changes were launched at the Arabian Travel Market, together with a new advertising campaign, ‘Go Your Own Way’.
This Campaign is part of the airline’s overall ‘Choose Well’ brand platform.
The campaign is meant to drive a larger awareness of Etihad’s commitment to enhancing its guests’ preferences by personalizing their travel experiences through greater control, choice and value.
In his interaction with the media, Tony Douglas the Etihad Aviation Group Chief Executive Officer said that Etihad had always been a challenger brand shaping the future of travel.
“As part of our ‘Choose Well’ promise, we are empowering our guests with more control of their travel experiences, through onboard digital transformation, improved choice and redesigned cabins and products.” he further added
The first stage of enhancements to the Economy experience began in 2017 with new seating options such as Neighbor-Free Seats, Economy Space, and Preferred Seats introduced on the wide-body fleet.
The airline is also refreshing soft products including new blankets, pillows and headrest covers to further enhance inflight ambiance.
However, the inflight entertainment via personal seat back screens will continue to be standard in the Economy cabins on the airline’s fleet of wide-body Airbus and Boeing aircraft.
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